Sell wherever your customers shop
An omni-channel retail strategy is an approach to sales and marketing that provides customers with a fully-integrated shopping experience by uniting user experiences from brick-and-mortar to mobile-browsing and everything in between.
Few tips to help you get started with your omnichannel retail strategy:
1. Discover where your audience is :
Your strategy should begin with a clear idea of where your customers are because you need to know which channels you need to focus on. Find out which platforms your customers frequent, and which mediums they use the most. You should also find out which devices they use.
The goal is to have a clear idea of where your customers hang out, and where they normally shop.
For example, you might discover that there aren’t a lot of Instagram users among your target audience. So you could push off investing your efforts into Instagram marketing while you focus on more profitable channels.
2. Convert all touch points into shoppable ones.
If you’re going to excel at omnichannel retail, all of your touch points should be shoppable. Based on where your customers shop and where they hang out, you can decide on the touch points that are most profitable for you. You can then focus on making those touch points shoppable so your customers can easily go from the product discovery stage to the conversion stage.
3. Ensure a smooth transition between online and offline.
If you have both an online and offline presence, it’s important that you bridge any gaps that exist between the two channels. The goal is to ensure a smooth transition between transactions occurring on both channels.
For example, you could allow customers to place their orders online, and then pick them up at the register as soon as they arrive in your brick-and-mortar store. This will ensure an enhanced customer experience because customers can save a lot of time.
Meanwhile, businesses with weak omni-channel integration retain 33%. Creating a more seamless transition from channel to channel has the power to help you retain the majority of your customers. If you’re going to master your omnichannel retail strategy, it’s not enough that you just establish your presence on multiple channels. It’s not even enough that you make all of your touch points shoppable.What matters is that you focus on creating seamless transitions between multiple channels and touch points to ensure the best shopping experience for your customers.